About Us
Inspired by the contradicting style of new
century, this European trend of wearing toy
looking watches has created a great
phenomenon in the fashion scene.
Riding on this note, Primo is now the leader
in contemporary fun watches which are
influenced by high end watch houses.
Mixing it with an Italian fashion designer's
flair and you will get a timepiece that is
both exquisite and fun.
Not being only an eye candy, Primo
reproduces solid watches that exude
quality and craftmanship to every
of their collection.
These iconic watches has made their way
onto the wrist of many celebrities and
collectors, making it a brand that
speaks for itself.
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